ABOUT THIS BOOK
How do the world’s most extraordinary leaders influence the behavior of others, especially at scale? Inside this book is the opportunity to learn from some of the most innovative researchers and practitioners of this complex and sophisticated topic.
Through conversations with twenty experts including Adam Grant, psychologist, author, and professor of organizational psychology at the Wharton School; Dan Ariely, professor of psychology and behavioral economics at Duke University; Helen Fisher, relationship expert; and Julia Minson, associate professor of public policy at the Harvard Kennedy School of Government, Noah Zandan has curated a fresh, timely, and eye-opening look on what it takes to shape the behavior of others.
A central tenet of this book is that you don’t need a fancy title or office to be influential. In fact, we are all influential to some extent. It’s as natural to us as being human. At the same time, the few people who develop and hone the many interlocking skills of Influence are capable of changing the world—for both good and evil.
Insights into Influence is a practical roadmap for building your own influence skills while also spotting how others seek to influence you. This book is for everyone who believes in the power of individuals to improve the world, whether for one single person or for millions. May you use this book with positive and productive intention.
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- 20 experts sharing countless insights
- 188 pages, 8x8 format
- Perfect bound softcover
- Durable 120# cover stock
- Premium 80# uncoated paper interior