The Purpose Report is a deep dive into consumer interests and values, and what they tell marketers about the corporate pivot from brand positioning to purpose positioning. Even the most marginalized business can build on its findings to create relevant, profitable brands that employees can take pride in, and from which the world benefits.

Author and CEO of Purpose Brand, Diane Primo, is an entrepreneur and visionary thought leader on diversity and purpose with two decades of experience in Fortune 500 C-suite roles.

BOOK DETAILS

• 8x5 portrait softcover
  
• 157 full-color pages
• Printed on premium materials
• PUR-bound