The Purpose Project Bundle

Leading companies are competing on strategic purpose. This trio of books shares case studies from leading companies such as Lyft, Kroger, Patagonia, Warby Parker and others. The bundle also includes original market research making the case for this major shift in priorities.  

Here's what people have to say about these books: 

"Many business-book acronyms feel forced and artificial, but this is authentic and appropriate, representing a five-part framework for implementing a purpose-driven business. Primo is adept at describing the author's components practically, deftly moving from big-picture ideas to specific details of implementation. Concise chapters offer cited research and examples. The most impressive part of the book, though, is the storytelling the author uses to make her points."    -Kirkus Reviews

"The one book you should read to learn how Fortune 500 leaders implement purpose."
-John Holmes, President & CEO | AAR Corp.

"Packed with insights on corporate purpose— for novices and those on the purpose journey"    -Mary Dillon, Former Chief Executive Officer | Ulta Beauty

"As a new generation enters the workplace with the world experiencing dramatic social and political disruptions—bringing a unique consciousness and set of values—businesses are scrambling to remain culturally relevant. Author Diane Primo, CEO of the digital marketing agency Purpose Brand, believes that, in a more socially conscious world, companies must shift their focus from maximizing profit to embracing purpose, redefining their brand identities around enlightened values. ADAPT: Scaling Purpose in a Divisive World, is one part manifesto-making a case for moving to a purpose-centered corporate vision-and one part guidebook for successfully transitioning to this new paradigm.     -Edward Sung, Indie Reader

"Diane Primo knows that the most effective businesses find success by helping others thrive. ADAPT offers business leaders a compelling guide for our ever-changing world and arms them with thoughtful strategies for deeper connections with consumers and communities. This book is a must-read for those who want to implement thoughtful, sustainable business strategies to transform their principles into impactful action." -Penny Pritzker,   Former United States Secretary of Commerce,  Chairman of PSP Partners