The Take Back: How We Can Reclaim our Lives from Big Media and Tech - PREORDER NOW

Are we still in control of our attention—or has Big Tech already taken over?

In The Take Back, educator and media literacy advocate Megan Kiefer exposes how social media, gaming, and digital platforms are designed to hijack our focus, monetize our behavior, and shape the way we think—especially in the lives of young people.

But this isn’t just a warning. It’s a roadmap for change.

Drawing from experts and students, Kiefer offers a hopeful and practical path forward. At the core of the book is the Media Lab and Media Ambassador program, which is a hands-on, youth-led initiative that empowers students to become media and technology leaders and advocates in their schools and beyond.

This book is a call to action for parents, educators, and anyone concerned about the attention economy’s impact on our well-being. It’s about reclaiming agency, building awareness, and sparking a movement that starts at the grassroots.

It’s time to stop scrolling.

It’s time to reclaim what matters.

Let’s take back our lives from Big Media and Tech

Preorder now - Shipping Fall 2025